About Vet Level Up

We build tools that help veterinary clinics organize, track, and elevate employee training so teams can grow skills with clarity and confidence.

Our Story

The inspiration behind Vet Level Up came from a simple truth: clinics need a better way to manage training. In an environment where competition for talented team members is high and burnout is common, investing in structured, engaging development is essential.

Despite many excellent learning resources, there wasn’t a simple, hospital-level tool to organize programs, track progress, and keep everyone aligned. We built Vet Level Up to fill that gap — an intuitive, practical platform that helps leaders manage real-world training and empowers teams to grow.

Meet the Team

Veterinary experience + thoughtful software to support real-world growth

Dr. Jill

Dr. Jill Muraoka Lim

Known affectionately as "Dr. Jill," she has practiced small animal medicine for over 20 years. She holds a DVM and a Business degree from UC Davis and co-founded Ohana Pet Hospital in Southern California.

In 2020 she helped launch an AVMA-accredited veterinary technology program at Ventura College, reflecting her commitment to education and the profession. As co-founder of Vet Level Up, she’s focused on elevating training and making progress easy to track.

Joe Craddock

Joe Craddock

Joe is a software developer and business leader with 20+ years of experience. In 2012, he founded Salt House, which became the standard for skill tracking in veterinary technician education programs.

He’s passionate about building tools that solve real problems and improve daily work. At Vet Level Up, Joe brings thoughtful, practical software to support veterinary teams.

Let’s Elevate Your Team’s Training

See how Vet Level Up can streamline training and development at your clinic